Backstage with Genoveva Christoff:
Video Clip from the MBF Week: Diet Pepsi Style Studio Fashion Show 2012
Fashion Designer Genoveva Christoff lives in and loves the fashion world. Born in Macedonia, she immigrated to the United States and studied design at Columbus College of Art & Design (CCAD) in Columbus, Ohio graduating in 2009 with a BA in Fashion Design.
While employed by a local company Genoveva successfully concepted designs for a number of major brands such as Victoria’s Secret, DSW, Bloomingdale’s, Ralph Lauren, Chico’s, White House Black Market, Henri Bendel, Armani, L’Oreal and Lancôme. She debuted her first collection at Fashion Week Columbus 2011, designing clothes for fall 2012.
Shortly after her first fashion show, Genoveva and three other designers from the nation were handpicked by Diet Pepsi to showcase their looks at Mercedes-Benz Fashion Week in NYC, as part of the Diet Pepsi Style Studio Show which was held at the Lincoln Center February 9, 2012. The fashion show was presented by Simon Doonan and was attended by celebrities including Mary-Kate Olsen, Debra Messing, Angela Simmons, Jay Manuel, J. Alexander, Jonathan Adler, Lorenzo Martone and Kelly Rutherford among others. After the unveiling, the Designer’s looks were displayed at Lincoln Center for the duration of Mercedes-Benz Fashion Week (February 10-16).
In February 2012 she won First Runner-Up in the Adrianna Papell for E! Live from the Red Carpet’s design contest, from a total of 676 dress designs.
Her designs, made of the finest of fabrics, are fashion forward and chic as well as feminine and sophisticated. She creates unique attire for sophisticated young women who are fashion-savvy with impeccable style; intelligent women with social influence who are always seeking exciting new designs.
In addition to her clothing line, she created an accessory line embellished with beautiful laser cuts.